Google, being the top search engine used by billions of people, has to be more vigilant and responsible for delivering quality search result and reliable information. This is why the Google Algorithm Update happens not just once but hundreds of times a year.
On the other hand, the huge updates or the broad core algorithm updates happen in intervals. The updates get rolled out mostly during the first months of the year. And then the last months will have those incremental additions.
Aside from the broad updates, there are other hundreds of updates that Google does that were never really known outside of search engine itself. Yes, most of it we never knew happened. The giant search engine just releases their update whenever it is necessary or ready.
In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search.Source: Google
Since it is now the first month of the year, it is expected that broad updates will be released any time soon. As a matter of fact, in the first week of May 2019, there have been rumors of updates that managed to crash some rankings on thousands of websites.
The Google algorithm update January 2019 aka Google Newsgate Algorithm targets those websites that publish copied topics from already existing posts. This means that unless the site produces additional information other than what was already available online, they will not be recommended on all user search queries.
With TechCrunch’s known style of reporting, they are unsurprisingly hit by the update. This goes for many more sites that use the same style of reporting. Those sites that get their content only from an earlier source so that they will have something to post on their own will likely miss the top pages in the coming days.
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Last year, the most significant update was called the Medic Update. Google rolled it out on their algorithm around August 2018. And those sites that were targeted are involved in Medicare and wellness subjects.
If your site revolves around YMYL(Your Money or Your Life) industry at the time, you surely felt the impact back then. This is evident especially if your site lacks the E.A.T. quality signals. That’s Expertise, Authority, and Trustworthiness.
Fortunately for this past November 2018, Google already finalized the Medic update. And there have been some sites that finally made some recovery from the algorithm.
You should be able to see some improvements especially if you have made good changes to your site. This should include the E.A.T quality signals.
And with the recent Google Newsgate Algorithm, some SEO experts say that Google seemed to take back most of the Medic Update policies. This was witnessed by some chatter about their site hitting low ranking to suddenly ascending abruptly due to the update.
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Of course, these updates will be more evident after some time. Since Google has not yet released an official statement, we will be seeing more changes in the coming days.
Hopefully, we will get more clarity on the so-called Google updates. Until then, we will keep you posted for any significant changes on the horizon. Feel free to bookmark this page and subscribe to our newsletter to get the latest news on important Google updates.
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