Top 100 Websites Most Visited by Search Traffic (as of 2020)

With almost 4.57 billion people online (that is a staggering 59% of the world population) as of April 2020, we are all wondering what websites are people going to the most on average in 2020. So we used Ahrefs to extract data on how much traffic do the top websites receive in 2020 organically. We compiled a list of the top 100 websites by organic traffic both worldwide as well as in the US.

most visited website
  • Organic traffic is when you visit a website by searching a term in a search engine like ‘Google’, ‘Yahoo’ or ‘Bing’.
  • Paid search is when you search for something and the top results that show up with an ‘ad’ option in the results.

Some of the top companies pay a ton of money to attract more visitors to their site, but for this study, we are only going to focus on what people are searching for and organically reaching. Find the complete list below.

You can also read ‘Top 100 YouTube Keywords‘ and ‘Top Bing Searches‘ at Waobe.

Worldwide Top 100 Sites 2020 by Search Traffic

RankDomainMonthly traffic
1youtube.com8,564,946,885
2facebook.com3,483,131,264
3en.wikipedia.org2,223,668,855
4twitter.com2,008,820,315
5amazon.com618,747,155
6play.google.com594,678,708
7instagram.com525,400,578
8es.wikipedia.org450,521,278
9pinterest.com419,840,135
10live.com419,057,040
11imdb.com389,278,950
12ja.wikipedia.org357,348,757
13whatsapp.com315,256,867
14de.wikipedia.org308,984,058
15fandom.com307,845,404
16fr.wikipedia.org306,008,351
17vk.com299,937,598
18reddit.com277,896,765
19ru.wikipedia.org253,857,905
20apple.com217,782,683
21netflix.com215,027,020
22amazon.co.jp206,835,985
23msn.com205,944,314
24globo.com203,482,996
25linkedin.com200,410,416
26google.com197,334,239
27yelp.com194,093,576
28microsoft.com179,206,931
29uol.com.br177,252,674
30it.wikipedia.org166,186,637
31pt.wikipedia.org153,482,472
32yahoo.co.jp150,932,658
33bbc.co.uk145,090,737
34amazon.de135,049,909
35tripadvisor.com134,219,865
36rakuten.co.jp132,204,128
37support.google.com128,799,145
38office.com116,473,782
39theguardian.com115,168,906
40pl.wikipedia.org113,268,197
41amazon.co.uk111,607,623
42yandex.ru110,298,630
43healthline.com104,819,137
44indeed.com104,593,155
45dailymotion.com103,827,264
46ebay.com101,045,479
47walmart.com100,334,049
48wiktionary.org95,456,240
49craigslist.org92,077,966
50nicovideo.jp91,812,374
51roblox.com91,671,735
52booking.com89,519,779
53mail.ru89,190,597
54steampowered.com85,163,467
55fb.com84,466,617
56hurriyet.com.tr83,969,109
57zh.wikipedia.org82,086,138
58etsy.com81,410,651
59bbc.com81,223,312
60quora.com81,192,535
61mail.yahoo.com81,141,280
62spotify.com80,654,263
63cnn.com80,277,058
64webmd.com79,556,807
65nytimes.com79,352,582
66mercadolivre.com.br77,560,136
67merriam-webster.com76,324,908
68uptodown.com75,686,181
69rottentomatoes.com74,904,506
70softonic.com72,108,964
71y2mate.com71,415,899
72amazon.fr71,408,301
73gamepedia.com70,707,697
74espn.com70,593,531
75twitch.tv70,162,342
76leboncoin.fr70,111,151
77allegro.pl69,706,184
78indiatimes.com69,693,628
79cambridge.org69,447,326
80nih.gov68,768,504
81kinopoisk.ru68,639,714
82ar.wikipedia.org66,976,264
83nl.wikipedia.org66,954,569
84login.yahoo.com64,014,200
85elpais.com64,004,505
86id.wikipedia.org63,577,464
87namu.wiki62,531,541
88orange.fr61,690,206
89britannica.com61,145,366
90pixiv.net59,810,778
91flvto.biz59,353,909
92dictionary.com59,187,469
93reverso.net59,128,969
94tribunnews.com59,016,358
95mayoclinic.org58,709,899
96ivi.ru58,004,798
97eksisozluk.com57,800,077
98allocine.fr57,234,331
99genius.com56,935,476
100adobe.com56,189,195

YouTube receives average monthly traffic of 8.5 billion organically out of a 7.5 billion population, which means the number of searches for YouTube is more than the total number of people on the planet. We also see that the first four sites – YouTube, Facebook, Wikipedia, and Twitter all of them receive more than a billion searches on a monthly basis.

This does not mean that actually every person is visiting, it is just on an average basis. Also, these statistics is only for organic traffic, and it will be much higher when paid traffic is also accounted for.

On analyzing the top 10 websites that people are visiting, we can see that most of the traffic is being driven from the following segments:

  • Entertainment and Shopping (YouTube, Amazon)
  • Social Media (Facebook, Instagram, WhatsApp, Twitter)
  • Education and Community (Wikipedia, Reddit)
  • Search Engines (Yahoo, Microsoft)

Demographics of top 100 Sites

While most of the websites that we see on the list are from the US, we can also see that there are several websites that are interestingly from other countries.

  • Dailymail.co.uk – UK Based online news platform
  • Uol.com.br – Brazilian web content, products, and services firm
  • Amazon.co.jp – Amazon in Japan
  • Baidu.com – Chinese internet-related and artificial intelligence company
  • Aliexpress.com – A Chinese e-Commerce platform
  • Ok.ru – Russian social media platform, which is very similar to Facebook

Let us now take a close look at what are the top 100 websites on the basis of organic traffic in the US.

US Top 100 Sites 2020 by Search Traffic

RankDomainMonthly traffic
1youtube.com1,625,928,544
2en.wikipedia.org1,032,257,682
3twitter.com535,672,329
4facebook.com512,517,207
5amazon.com492,468,801
6yelp.com189,284,057
7reddit.com184,283,420
8imdb.com168,686,113
9fandom.com168,358,254
10pinterest.com160,008,934
11tripadvisor.com107,547,225
12instagram.com95,560,034
13walmart.com94,951,789
14craigslist.org86,673,328
15ebay.com85,427,056
16linkedin.com71,106,847
17play.google.com68,140,558
18healthline.com65,456,494
19etsy.com59,552,312
20indeed.com59,104,906
21apple.com58,415,329
22espn.com56,865,851
23webmd.com55,318,117
24fb.com54,134,532
25nytimes.com53,500,181
26google.com45,771,378
27cnn.com44,051,403
28merriam-webster.com42,271,679
29gamepedia.com41,113,127
30microsoft.com40,922,560
31target.com40,028,159
32homedepot.com39,944,177
33quora.com38,618,080
34nih.gov37,592,983
35rottentomatoes.com36,892,393
36netflix.com36,591,458
37quizlet.com35,825,193
38weather.com33,784,930
39mapquest.com33,540,486
40britannica.com32,170,852
41businessinsider.com31,651,846
42dictionary.com31,612,281
43zillow.com31,481,927
44mayoclinic.org31,021,370
45bestbuy.com30,829,865
46theguardian.com30,465,847
47yahoo.com30,172,153
48msn.com30,142,765
49usatoday.com29,427,694
50medicalnewstoday.com29,423,587
51urbandictionary.com29,109,868
52usnews.com28,984,074
53foxnews.com28,826,307
54genius.com27,790,888
55allrecipes.com27,666,462
56spotify.com27,537,454
57glassdoor.com26,814,924
58forbes.com25,444,257
59cnet.com25,237,457
60finance.yahoo.com25,160,615
61irs.gov25,059,843
62lowes.com24,933,148
63mail.yahoo.com24,899,444
64aol.com23,665,608
65steampowered.com23,453,254
66washingtonpost.com22,865,594
67usps.com22,550,515
68office.com22,001,884
69retailmenot.com21,388,314
70wiktionary.org21,277,511
71paypal.com21,064,326
72foodnetwork.com20,471,446
73hulu.com20,434,219
74live.com20,292,544
75cbssports.com20,215,005
76wayfair.com20,047,734
77ca.gov20,037,071
78bleacherreport.com19,987,215
79macys.com19,817,737
80accuweather.com19,557,944
81xfinity.com19,553,329
82go.com19,552,684
83techradar.com19,127,559
84groupon.com18,996,185
85investopedia.com18,824,614
86yellowpages.com18,738,426
87steamcommunity.com18,511,512
88chase.com18,375,173
89wellsfargo.com18,263,364
90npr.org18,170,172
91apartments.com17,679,853
92roblox.com17,582,385
93huffpost.com17,380,576
94books.google.com17,219,320
95bankofamerica.com17,154,318
96bbb.org17,077,027
97expedia.com16,887,867
98wikihow.com16,570,218
99ign.com16,468,527
100wowhead.com16,302,245
Top 100 websites in the US by search traffic (organic)

Some interesting observations from the US List

  • The top 10 sites on the US list as well as the World list are mostly similar, which shows that people in the US and the world are mostly searching for the same websites which are yielding the highest levels of traffic.
  • The primary uses from the Top 100 websites in the US are for social media, knowledge/news, health, shopping, and community.
  • More than 90% of the websites on the list are branded websites, have excellent goodwill and have been generally very popular among all users.

While the World list and the US list has a lot of similarities, it’d be best for us to look at them individually as audience behaviour differs by geography drastically.

Why are some websites constantly at the top and others never make it?

  1. It’s all in the name (Goodwill!)

Most of the websites that we see in the top 100 are immensely popular and have established a brand value for themselves over a period of years. Having been people’s favorites over the years, they don’t necessarily have to focus a lot on getting paid traffic or focusing a lot on keywords, they sometimes can get by it. As long as people are getting their services, people are going to continue searching for them and visiting their sites.

But this in no way means that small brands and businesses can’t become popular. Follow the steps below to find ways in which you can drive traffic as well and get to the top.

2. Online presence and social media (Jackpot account through Google+)

While an online presence is very important, make sure that you do have a Google+ account as that really helps in getting your business online as a first step. Also, according to your business objective and target audience, consider creating accounts on the most relevant social media accounts. Remember to keep the same name and all the information consistent everywhere the search engine can find you.

3. What should be my title, I only get so few characters?

Your title should clearly describe your business and services offered very accurately, try adding a strong ‘Call to Action’ to the title in order to attract traffic and actually even receive conversions! Make sure you are using the right keywords with high traffic, low competition, and low CPC (Cost Per Click) in order to reach the right sort of people. 

4. Mind-boggling content

A recipe for solid ranking on search engine includes good content, images, internal links, page load speed and word count. Moreover, try to be very consistent with your presence online so that the search engine can crawl and identify you, while gradually bringing you to the top of ranking!

How to see most visited websites

Are you interested in finding out for yourself how much visits a website receives organically per month? Here we will guide you on the steps to find it out using Ahrefs.

  • Login to Ahrefs and set up an account if you already don’t have one.
  • On the main dashboard, you’d see an option in the top toolbar titled ‘Site Explorer’ you can click that, or simply click here ‘Ahrefs Site Explorer’.
  • In the search bar enter the Domain or website you are looking to get details about and press the ‘Search icon’. For example, if you want details about ‘YouTube’, just enter ‘YouTube.com’ in the search query option.
  • Now you will be able to see the Organic Traffic, Organic Keywords, Ahrefs rank, Backlinks, and estimated traffic value. You’d also be able to see the PPC (Pay Per Click) for organic keywords as well as the PPC for entire traffic value also. You’d also see two options: ‘Organic Search’ and ‘Paid Search’, click on either of them to get the details.
  • You can also check how well are your competitors doing by clicking on the ‘Paid Search’ option. It helps you in giving yourself a high-level sense of their investment in PPC, and how well it’s working for them.

There are several other tools like SimilarWeb and Keyword Surfer which you can use to find the most visited websites.

Conclusion

Some brands realized the importance of digital marketing very early on and took the first movers advantage, which is yielding them results today by being at the top of search engines upon a query. But it is never too late, start using the tips outlined above and it would be easy for you to excel and come at the top of your niche as well!

To check out other similar articles, visit Waobe.

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