Top 100 YouTube Searches as of 2020 (Top YT Keywords)

It becomes very exciting to know what are the Top 100 YouTube searches of 2020 as 1 billion hours of YouTube content is watched every day! But what exactly are people searching for on YouTube, is it just cat videos or songs? We compiled a list of what the world is watching on YouTube in 2020 and also a list of US YouTube searches in 2020 using Ahrefs. Also, find out how you can use YouTube to get at the top of the list and grow yourself by more than 500%.

top youtube searches
RankKeywordSearch Volume
1bts17,630,000
2pewdiepie16,320,000
3asmr13,910,000
4billie eilish13,860,000
5baby shark12,090,000
6badabun11,330,000
7blackpink10,390,000
8old town road10,150,000
9music9,670,000
10peliculas completas en español9,050,000
11fortnite9,010,000
12pewdiepie vs t series8,720,000
13minecraft8,560,000
14senorita8,290,000
15ariana grande7,890,000
16alan walker7,560,000
17calma7,390,000
18tik tok7,270,000
19musica7,140,000
20bad bunny7,040,000
21wwe6,870,000
22queen6,660,000
23eminem6,600,000
24enes batur6,600,000
25la rosa de guadalupe6,300,000
26ed sheeran6,230,000
27taki taki6,180,000
28despacito6,030,000
29peppa pig6,030,000
30songs5,490,000
31maluma5,240,000
32michael jackson5,240,000
33t series5,240,000
34paulo londra5,180,000
35ozuna5,060,000
36bad guy4,830,000
37taylor swift4,690,000
38free fire4,630,000
39youtube4,630,000
40imagine dragons4,580,000
41karaoke4,560,000
42twice4,540,000
43nightcore4,530,000
44geo news live4,490,000
45anuel4,460,000
46roblox4,460,000
47james charles4,370,000
48aaj tak live4,360,000
497 rings4,350,000
50justin bieber4,330,000
51bruno mars4,290,000
52kill this love4,250,000
53post malone4,240,000
54doraemon4,180,000
55gacha life4,170,000
56markiplier4,160,000
57china4,080,000
58game of thrones4,050,000
59marshmello4,020,000
60музыка3,890,000
61maroon 53,880,000
62bohemian rhapsody3,850,000
63linkin park3,850,000
64dance monkey3,830,000
65anuel aa3,820,000
66felipe neto3,780,000
675 minute crafts3,760,000
68lady gaga3,740,000
69dross3,690,000
70cardi b3,640,000
71los polinesios3,630,000
72squeezie3,610,000
73con calma3,520,000
74coldplay3,510,000
75rihanna3,510,000
76selena gomez3,510,000
77mikecrack3,500,000
78rap3,490,000
79pubg3,460,000
80sia3,450,000
81soolking3,450,000
82drake3,430,000
83funny videos3,410,000
84shawn mendes3,410,000
85jacksepticeye3,390,000
86vegetta7773,380,000
87song3,370,000
88movies3,360,000
89аид3,360,000
90cocomelon3,340,000
91dua lipa3,320,000
92joe rogan3,310,000
93avengers endgame3,290,000
94david dobrik3,270,000
95romeo santos3,270,000
96slime3,250,000
97gta 53,230,000
98believer3,200,000
99barbie3,180,000
100daddy y yankee3,180,000
Top YouTube Searches Worldwide, 2020

Interesting Top 3 Searches

Most of us might have not even heard about the Top 3 YouTube searches, but believe it or not they account for more than 46 Million of searches on YouTube in a month. Let us take a look at them.

  1. BTS hits the top of the list of Top 100 YouTube searches worldwide with a staggering search query of 17 million on an average basis per month! While some of us may have not heard of BTS, it stands for Bangtan Boys and is a South Korean Band boy of 7 music enthusiasts.
  2. Second, on the list is Pewdiepie (Felix Arvid Ulf Kjellberg) who is a Swedish YouTuber with more than 105 million subscribers and likes to entertain his audience using the ‘Let’s play’ videos of horror and action games. He is also famous for his comedy formatted shows and philanthropic nature.
  3. Third on the list is ‘asmr’ which stands for Autonomous Sensory Meridian Response and provides relaxing, sedative sensation through sounds such as whispers, accents, and crackles. Ranking third on the list of top 100 YouTube searches worldwide shows that people are also using ASMR to give the

Top 8 Topics People are Searching

Take a closer look at the Top 100 YouTube Searches Worldwide and you’d see that more than 50% of them are either song names or artists’ names. It seems like people use YouTube a lot to listen to music and search for their favorite artists. According to Google Trends and Ahrefs, the top topics people are searching related to are:

  • Entertainment – Songs, Music, Artists, Cartoon, Gaming, Trailers, Films, Lyrics videos, Live television, DJ, Video Games, Karaoke
  • Language: English, Spanish, Hindi
  • Love
  • TikTok
  • Dance
  • Recipes
  • ‘How to’ videos
  • News

After analysing what people in the world are searching for, it’d also be best to see a list of what people in the US are searching for on YouTube in 2020.

RankKeywordSearch Volume
1pewdiepie3,770,000
2asmr3,230,000
3music2,670,000
4markiplier2,380,000
5old town road2,040,000
6pewdiepie vs t series1,940,000
7billie eilish1,910,000
8fortnite1,630,000
9david dobrik1,610,000
10jacksepticeye1,580,000
11james charles1,560,000
12joe rogan1,560,000
13baby shark1,500,000
14bts1,350,000
15dantdm1,330,000
16snl1,260,000
17game grumps1,140,000
18cnn1,120,000
19wwe1,100,000
20lofi1,040,000
21minecraft1,030,000
22shane dawson993,000
23t series955,000
24fox news943,000
25msnbc936,000
26ssundee913,000
27fgteev905,000
28lofi hip hop904,000
29mrbeast896,000
30ariana grande867,000
31stephen colbert864,000
32gacha life854,000
33flamingo835,000
34nightcore802,000
35jake paul767,000
36songs761,000
37lazarbeam747,000
38eminem727,000
39tyt722,000
40vanossgaming716,000
41taylor swift715,000
42post malone712,000
43jeffree star705,000
44memes696,000
45game of thrones695,000
46cardi b691,000
47trump681,000
48study music678,000
49avengers endgame647,000
50espn646,000
51john oliver637,000
52blackpink630,000
53coryxkenshin630,000
54juice wrld626,000
55logan paul620,000
56unspeakable619,000
57nba youngboy614,000
58try not to laugh614,000
59mr beast595,000
60roblox594,000
61dude perfect590,000
62last week tonight589,000
63peppa pig582,000
64dunkey570,000
65andrew yang566,000
66ufc563,000
67popularmmos559,000
68game theory558,000
69chad wild clay557,000
70jre557,000
71ninja557,000
72buzzfeed unsolved550,000
73drake549,000
74colbert541,000
75borderlands 3540,000
76ben shapiro535,000
77sml530,000
78projared528,000
79nfl526,000
80seth meyers523,000
81rachel maddow522,000
82itsfunneh520,000
83tik tok520,000
84undisputed518,000
85critical role516,000
86jeffy515,000
87trevor noah514,000
88trisha paytas512,000
89queen509,000
90blippi505,000
91tati504,000
92gmm501,000
93nintendo501,000
94sssniperwolf499,000
95tfue499,000
96first take496,000
97ryan’s toy review496,000
987 rings495,000
99sunflower post malone493,000
100pokemon sword and shield489,000
US Top YouTube Searches 2020

Similar to the world data, we can see in the top US YouTube searches also that most of the searches are again related to the popular songs or artists. Some other interesting searches are political (Trump, CNN, MSNBC, Fox News), game theory, entertainment related or even about gaming. However, when we look at Worldwide and US Top YouTube searches for 2020, there are far more similarities than there are differences. Keep reading to find out how you can also grow your YouTube outreach by 500%.

4 steps to get to the top of YouTube searches

  1. Choose the right Keywords

Knowing what topics are trending and which keywords to use can be a life-changer to your YouTube game and at increasing your views and subscribers. Find more information at ‘How to choose the perfect keyword’ in order to research, identify, and use the keywords which are most specific and relevant to you. Don’t forget that the keyword should be related to the content you are making, have less competition and high traffic to get the best results!

2. Write a title so that people want to click after reading!

Once you have identified the right keywords for your content and video, take full advantage of it by using it in the Video title and the description. Usually, your title should be 120 characters or less and should tell the user exactly what to expect once they open the video! Try to be as specific as possible while writing your title as people don’t want to read ‘Funny videos’ when you are actually posting content of ‘Funny videos of cats eating’.

Note: A title can make it or break it for you, as most of the users will read the title and then only click the video, so make sure it is catchy enough.

3. To the point video description which is exciting

  • The video description should smartly make use of all the keywords without spamming it else it will fall down in YouTube SERPs
  • Include a link to your previous YouTube videos which would excite the users to continue watching after they have finished the current video
  • Make sure to provide a link to your Website/Blog in the description, this would gain you some brownie points from Google and can help you rank higher
  • The first 2 lines of the description are the most important, so make sure it holds a grip on your audience

4. Customised Video Thumbnail

Have you ever seen a bad thumbnail or not so exciting thumbnail and skipped a video? Data suggests that most of the users decide whether to watch or skip a video by just looking at the thumbnail and casually skimming through the title and description. YouTube will automatically choose a thumbnail when you upload a video but it’d really help you grow and your audience understands better if you customize the video to best fit what it is about!

A custom thumbnail can increase the audience’s chance of clicking your video by double fold! Make sure that the thumbnail has 1280X720 pixels resolution with a 16:9 aspect ratio. Following the steps outlined above would put you at the top of YouTube searches and would help you grow immensely!

How to choose the perfect keyword

Identify your niche and exactly what you are going to post about

The first step to getting started to finding the right keyword would be to identify the niche segment that you work in and what kind of video are you going to post about. Make a list of 10-20 such keywords that you think are closely relevant to your content. We would now be analyzing them to see what works best and would yield the best results for you.

Keyword Analysis

You can Install ‘VidIq’ extension for Google Chrome and this would help you tremendously in answering if your keywords will work or not. Once you have identified several words related to your niche you can enter it on YouTube search and with VidIq, you’d be able to see the volume of search for your keywords, the level of competition, average views, and subscribers for this keyword and an overall score.

In the lower rows, you can also see an option of ‘Top Related Opportunities’ and ‘Related Queries’, which would show how well are other keywords doing similar to the one you searched about. Try experimenting with a few different keywords and choose the ones which have a higher overall score, higher search traffic, and lower competition in order to rank higher on YouTube searches.

Using these keywords in the right way

Just identifying keywords does not get your job done. YouTube places a lot of importance on the title, meta description, and any links that you have added. Make sure the keywords that you have selected are being used in your title as well as description in a consistent way. This will help you rank higher. For more ways to improve your YouTube game, refer to these tips as well.

Conclusion

Nobody wants to keep posting YouTube videos by working so hard to be on the 10th page of search results and not being seen at all! Use all the steps outlined above to get access to the perfect keywords and increasing your YouTube outreach and views drastically. Also, you can see the full list of top 100 YouTube searches worldwide as well as in the US to get some inspiration.

You can also find other interesting articles at Waobe.

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