Top 100 Bing Searches as of 2020 (Top Bing Keywords)

With almost 4.57 billion people online (that is a staggering 59% of the world population) as of April 2020, we are all wondering what websites are people going to the most on average in 2020. So we used SimilarWeb and Keyword Surfer to extract data on how much traffic do the top websites receive in 2020 organically.

top bing searches

Organic traffic is when you visit a website by searching a term in a search engine like ‘Google’, ‘Yahoo’ or ‘Bing’. Paid search is when you search for something and the top results that show up with an ‘ad’ option in the results. Some of the top companies pay a ton of money to attract more visitors to their site, but for this study, we are only going to focus on what people are searching for and organically reaching. Find the complete list below.

Worldwide Top 100 Sites 2020 by Search Traffic

RankDomainMonthly Visit
1youtube.com5,295,468,730
2wikipedia.org2,173,920,590
3facebook.com1,253,169,210
4reddit.com512,084,540
5amazon.com437,589,580
6twitter.com370,204,930
7instagram.com326,890,370
8whatsapp.com290,795,870
9yahoo.com287,841,470
10microsoft.com285,138,700
11netflix.com253,090,750
12stackoverflow.com233,136,440
13google.com224,669,230
14zhihu.com207,363,060
15live.com196,909,470
16fandom.com188,913,530
17vk.com185,587,210
18linkedin.com183,824,430
19office.com182,493,860
20zoom.us179,131,060
21quora.com178,837,750
22csdn.net163,790,080
23mail.ru162,270,860
24imdb.com160,879,860
25pinterest.com156,490,580
26pornhub.com151,086,990
27qq.com138,419,840
28apple.com129,631,670
29worldometers.info126,134,020
30wordpress.com122,241,440
31yandex.ru121,787,690
32github.com120,042,900
33xvideos.com119,318,980
34baidu.com118,646,260
35cnn.com110,539,220
36naver.com106,440,870
37nih.gov99,048,000
38bilibili.com96,199,420
39sohu.com96,027,730
40amazon.co.jp95,894,810
41ebay.com93,329,410
42stackexchange.com92,796,010
43researchgate.net91,954,990
44nytimes.com88,142,000
45cnblogs.com86,311,050
46roblox.com85,598,700
47sina.com.cn79,920,730
48theguardian.com79,517,830
49medium.com78,366,370
50slideshare.net78,294,570
51amazon.co.uk77,213,230
52bbc.co.uk77,050,990
53tistory.com74,161,810
54msn.com72,745,520
55walmart.com72,611,850
56uol.com.br71,577,440
57dailymotion.com68,994,500
58answers.microsoft.com66,616,310
59jianshu.com66,029,470
60quizlet.com64,833,190
61adobe.com64,729,480
62douban.com64,507,360
63amazon.de62,442,050
64bbc.com61,729,820
65healthline.com61,585,620
66xnxx.com60,999,200
67globo.com60,983,360
68rakuten.co.jp60,513,070
69gamepedia.com59,139,010
70ok.ru57,263,850
71dailymail.co.uk57,218,870
72steamcommunity.com56,834,780
73news.google.com56,444,050
74w3schools.com55,793,700
75irs.gov53,930,300
76steampowered.com53,130,850
77wikihow.com52,256,280
78homedepot.com51,953,140
79znanija.com51,287,860
80xhamster.com50,390,160
81finance.yahoo.com49,560,080
82forbes.com48,726,270
83sciencedirect.com48,658,710
84indiatimes.com47,535,070
85weibo.com47,403,660
86twitch.tv47,330,410
87163.com47,173,060
88namu.wiki47,052,780
89instructure.com46,841,680
90cnet.com46,544,920
91aliexpress.com44,510,700
92speedtest.net43,761,550
93iqiyi.com43,756,620
94zillow.com43,140,740
95chegg.com43,073,460
96businessinsider.com42,739,830
97scribd.com42,463,480
98reverso.net41,881,510
99cdc.gov41,381,720
100foxnews.com41,200,580
Top 100 websites 2020 worldwide

YouTube receives average monthly traffic of 5.29 billion organically out of a 7.5 billion population, which means on average every 7 out of 10 people visit YouTube just by searching. We also see that the first two websites of YouTube and Wikipedia alone receive monthly traffic which is equal to the world population.

This does not mean that actually every person is visiting, it is just on an average basis. Also, this statistics is only for organic traffic, and it will be much higher for when paid traffic is also accounted for.

On analyzing the top 10 websites that people are visiting, we can see that most of the traffic is being driven from the following segments:

  • Entertainment and Shopping (YouTube, Amazon)
  • Social Media (Facebook, Instagram, WhatsApp, Twitter)
  • Education and Community (Wikipedia, Reddit)
  • Search Engines (Yahoo, Microsoft)

Demographics of top 100 Sites

While most of the websites that we see on the list are from the US, we can also see that there are several websites that are interestingly from other countries.

  • Dailymail.co.uk – UK Based online news platform
  • Uol.com.br – Brazilian web content, products, and services firm
  • Amazon.co.jp – Amazon in Japan
  • Baidu.com – Chinese internet-related and artificial intelligence company
  • Aliexpress.com – A Chinese e-Commerce platform
  • Ok.ru – Russian social media platform, which is very similar to Facebook

Why are some websites constantly at the top and others never make it?

  1. It’s all in the name (Goodwill!)

Most of the websites that we see in the top 100 are immensely popular and have established a brand value for themselves over a period of years. Having been people’s favorites over the years, they don’t necessarily have to focus a lot on getting paid traffic or focusing a lot on keywords, they sometimes can get by it. As long as people are getting their services, people are going to continue searching for them and visiting their sites.

But this in no way means that small brands and businesses can’t become popular. Follow the steps below to find ways in which you can drive traffic as well and get to the top.

2. Online presence and social media (Jackpot account through Google+)

While an online presence is very important, make sure that you do have a Google+ account as that really helps in getting your business online as a first step. Also, according to your business objective and target audience, consider creating accounts on the most relevant social media accounts. Remember to keep the same name and all the information consistent everywhere the search engine can find you.

3. What should be my title, I only get so few characters?

Your title should clearly describe your business and services offered very accurately, try adding a strong ‘Call to Action’ to the title in order to attract traffic and actually even receive conversions! Make sure you are using the right keywords with high traffic, low competition, and low CPC (Cost Per Click) in order to reach the right sort of people.

4. Mind-boggling content

A recipe for solid ranking on search engine includes good content, images, internal links, page load speed and word count. Moreover, try to be very consistent with your presence online so that the search engine can crawl and identify you, while gradually bringing you to the top of ranking!

Conclusion

Some brands realized the importance of digital marketing very early on and took the first movers advantage, which is yielding them results today by being at the top of search engines upon a query. But it is never too late, start using the tips outlined above and it would be easy for you to excel and come at the top of your niche as well!

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